Just look at Apple and Google. Their products are so innovative and compelling that pitching customers on their value propo- sition is almost unnecessary. Their products truly speak for themselves, so people talk about them, which leads to organic customer acquisition. Companies like Facebook and LinkedIn have products that sell themselves through distinctive social features. These types of businesses are set up so that existing customers are compelled to sell their product to non-customers, creating a self-perpetuat- ing user attraction machine. Just think about it. Who hasn’t asked people to join their networks on these social platforms? If your company is in the same boat as any of these businesses, congratulations! New customers are probably beating down your door, so sit back and enjoy the fruits of your labor. If, however, your business isn’t experiencing that kind of effortless growth, you are left with two choices: 1. Keep iterating your product until it is able to 2. Focus on selling the product that you generate tremendous growth on its own, like already have to more customers. the companies mentioned above. Which option is BETTER? It Takes a Content Factory! | 3