5. Promote and enforce Launch your style guide internally with the same enthusiasm that you’d have in launching a new product with clients. Create a mini-campaign to ensure that copies get into everyone’s hands, as well as to let them know why adhering to a style guide is important. After all, a style guide can only be effective if everyone, including you, is held accountable for the standards it sets. 6. Make it a living document A good style guide will evolve over time. Be prepared to incorporate feedback, add in new content, and make other tweaks as needed. Each new version will be that much stronger. Sample Daily Content Tracking Dashboards Creating and filling in a simple tracking document like the one below will help you to become more focused on each piece of content that you create. It will force you to look at how each piece of content performs that day in terms of the amount of traffic it garnered, etc. Type of Pageviews Bounce Rate Comments Social What Went Well Actions We Will How This Date Content Title (Target: 100) (Target: (Target 4) Pageviews /Didn’t Go Well Take Based on Content Will <50%) (Target 80) Learning Be Recycled It Takes a Content Factory! | 95