Go Back to Chapter 4 Additional Resources to Help You Optimize Your Content Writer's Checklist Always remember to read your writing out loud and ask yourself: Is it easy to read? Do you stumble anywhere? Is it hard to follow? While doing so, remember to check the following: Overall Effect  What is the main message being communicated?  Is it interesting to read?  How does it look? Are the paragraphs divided into easily digestible lengths?  Read your first sentence or two. Is the purpose of your writing clear? Have you hooked your reader into wanting to read more?  Does the story progress naturally and logically? Would any paragraphs make better sense elsewhere? Tone  Are your point of view and tone consistent?  Have you chosen words that are appropriate for your audience?  Will your writing offend anyone who is reading it? Style  Is each sentence complete? Does each focus on a simple point? Is each clear and explicit?  If all sentences are about the same length, can you find ways to vary their lengths?  Are your transitions between sentences and paragraphs smooth and logical?  Are you writing in active (not passive) voice?  Have you used verb tenses consistently? It Takes a Content Factory! | 75