After getting established, a young DAILY WEEKLY Quarterly content factory’s content rhythm might look like this: 1 article or blog post 1 podcast or video 1 eBook 2 pieces of curated content 1 report 1 case study As you get more experience, you will be able to take on more. At OpenView, for example, 1 article 1 podcast 2 eBooks our content rhythm looks like this: 2-3 blog posts 3 videos 2 reports 5 pieces of curated content 1 case study 1 infographic 5 webinars Building the Tools You Need to Run Your Content Factory There are several tools that you can use to help you manage your content rhythm and ensure that you are creating great content. These include the following: 1. An editorial calendar By providing a framework for developing and releasing content, an editorial calendar To find out can help you visualize how you are going to execute your content strategy. It will also more about help you stay focused so that you can both create new content and update existing editorial calendars, content on a regular basis for each of your buyers at every point of the buying process. including how to set Importantly, your editorial calendar is also your primary tool for communicating your one up, see page 90 content agenda with the rest of your organization. It provides transparency into what in the Appendix. you are doing in a way that everyone will be able to understand. It Takes a Content Factory! | 49