Your e-Newsletter An e-newsletter is an essential component to any successful content delivery strategy. It is a simple and effective way to make regular contact with your target audience, promote your content, drive website traffic, develop brand awareness, and encourage engagement. When developing your newsletter, strive to create one that: » Is distributed weekly » Delivers valuable, highly targeted content that’s relevant for your target audience » Contains engaging subject lines designed to ensure an open rate of at least 20 percent » Includes short, pithy abstracts of your content that are designed to get people to click through to get the full content on your website » Is widely promoted so that your distribution list grows by at least 100 new subscribers every week For a complete explanation of how to set up a successful newsletter, see OpenView’s “Quick Guide to Launching an E-mail Newsletter” and this video from the Content Marketing Institute’s Joe Pulizzi entitled “E-mail Newsletters: Selecting Content and Frequency.” Join more than 25,000 Sign up todSign up todaay!y! entrepreneurs and senior executives and start receiving OpenView’s weekly e-newsletter. It Takes a Content Factory! | 36