Chapter Deliver your content using a combination of vehicles and programs to ensure maximum amplification. 5 Every time you deliver a piece of content it is an opportunity to make contact with your buyers. Doing so effectively requires a well-orchestrated and systematic approach that takes a variety of delivery vehicles and programs into consideration. Chapter Maximize conversions. The point of building a content factory is to create content that will drive a series of 6 conversions that ultimately result in a sale. That’s no small feat and takes careful consideration. You will learn some of the best practices you can start using to begin getting more conversions. Chapter Manage, measure, and continuously improve your content factory. Running a successful content factory 7 hinges on your ability to establish a consistent content rhythm, having the right tools in place, carefully measuring your performance, and taking the time for regular retrospective meetings to analyze your results so that you can make meaningful adjustments. Chapter Get started right away. Find out how to implement a quick and easy five-day plan to start bringing your 8 content factory to life by creating, delivering, and measuring the impact of your first piece of content. Appendix Take your content marketing to the next level. Already have your own content factory in place? Then check out the Appendix for tips and best practices for experienced content marketers. To find Throughout the eBook you will also find numerous references to the Appendix like this. out more, Simply click on them to be taken to the corresponding section in the Appendix. go to the Appendix Feeling overwhelmed? Don't panic. Yes, building and operating a content factory is a significant undertaking that requires time, money, and resources. However, if you are serious about attracting and retaining more customers and driving sales, establishing an in-house content factory is one of the best ways to do so. It Takes a Content Factory! | 7