While there’s no single recipe for creating viral content every time, there are a few strategies and tactics that will help improve your chances for success no matter what you’re marketing, You can find out including: more about each of » Designing your content to evoke an emotional response these tactics on pages 83-84 » Delivering content that provides real value in the Appendix. » Incorporating features that facilitate engagement virality 8" Are You Creating High-Impact Content that Excites Your Audience? As noted at the beginning of this chapter, anyone can create content. But there’s a significant difference — in terms of both quality and impact — between general content and content that’s created with context, relevance, and performance in mind. Ultimately, the processes, tactics, and tips laid out in this chapter will help you produce the latter. Now that we have covered the importance of developing high-impact content, the next step is to begin delivering that content. 8" It Takes a Content Factory! | 29