Additional Resources to Help You Assemble a Content Marketing Team ................67 Sample Job Description for a Managing Editor ...............................................67 How to Find and Manage Freelancers ............................................................69 How to Find, Engage, and Work with Influencers ............................................72 Engaging Your Co-workers in Content Marketing .............................................74 Additional Resources to Help You Optimize Your Content ....................................75 Writer’s Checklist ........................................................................................ 75 61 Types of Content to Consider ...................................................................77 How to Find Good Keywords in 7 Steps .........................................................78 On-page Search Engine Optimization Best Practices ......................................80 Off-page Search Engine Optimization Best Practices ......................................81 Tips for Creating Content that Goes Viral .......................................................83 Additional Resources to Help You Deliver Your Content .......................................85 Comprehensive List of Campaigns ................................................................85 Additional Resources to Help You Manage and Measure Your Content Factory .......90 Sample Editorial Calendar ...........................................................................90 Sample Content Creation Calendar ...............................................................92 How to Create a Content Marketing Style Guide .............................................93 Sample Daily Content Tracking Dashboards ...................................................95