Creating a Comprehensive Content Delivery Strategy Once you are familiar with all of the different ways that you can deliver your content, create a checklist like the one below that outlines the steps you need to take to promote and distribute your content. Make sure that you can answer yes to each of these questions before considering your work done: » Have you posted the content to your website? » Have you gotten any industry influencers to share » Have you posted the content to other applicable the content? websites that you can control? » Have you been able to leverage any partners to » Have you included the content in your e-newsletter? cross-promote the content? » Have you shared the content socially via: » Have you utilized the appropriate paid channels - LinkedIn using relevant LinkedIn Groups? to deliver the content? - Google+? » Have you leveraged the content in your campaigns - Twitter? and relationship marketing efforts? - Facebook? - Pinterest? While not every content delivery tactic is going to apply to every piece of content, it is important to have a standard list of procedures to follow as appropriate for every piece of content. Bigger pieces of content will require more robust and strategic content delivery, while smaller pieces won’t. The most important thing is that you take the time to properly market your content to get the maximum amplification. “One of the most important elements of content delivery is to test and iterate. Since there are countless channels to choose from, maintain focus by starting small and always track and analyze your findings before moving on. Just because you’re ‘doing what works’ doesn’t mean you’ve reached your maximum potential. In fact, you’ve probably only scratched the surface.” Morgan Burke, Content Marketing Specialist, OpenView Venture Partners It Takes a Content Factory! | 39