Incorporate Engaging, Interactive Features The last factor to consider when trying to create viral content is whether or not you have all of the mechanisms in place to make that happen. You need to build interactive features into your content, foster engagement with it, and actively promote your content to generate interest. Try doing the following to help set the stage for your content to create engagement and go viral: » Make sharing your content easy Embed social sharing tools throughout your site so that it only takes one click of the mouse to share any of your blog posts, articles, eBooks, or reports. If you are using WordPress, there are hundreds of different plugins available to automate this process, some of the best of which include: - Socialize - GetSocial - ShareThis - AddThis - AddtoAny » Encourage comments Make sure that your blog is set up so that people can leave comments and that your website also allows comments on any content that you deem appropriate. Getting comments is a sign of engagement, and content that gets lots of engagement is more likely to go viral. While enabling comments is relatively straightforward (check out DISQUS, a plugin that provides a great user experience, and is easy to quickly set up), you have to actively work at getting people to actually leave them. For tips on how to do so, click here. » Give people the chance to interact Interactivity is another key element of helping your content to go viral. For example, try including a simple poll in a piece of content that asks your audience to vote on a particular issue. It’s a great way to boost engagement and can sometimes help lead people to share your content. PollDaddy has a plugin in WordPress that makes adding a poll very easy. It Takes a Content Factory! | 84