About This eBook “It Takes a Content Factory! A Guide to Creating and Delivering the Content Your Company Needs to Attract and Retain Great Customers” lays out an easy-to-follow framework for constructing a content factory from the ground up. It contains a high-level overview of the components necessary to build a content factory as well as a rich appendix of additional resources designed to supplement content marketers’ efforts. About OpenView Labs OpenView Labs is the strategic and operational consulting arm of OpenView Venture Partners, a global Venture Capital fund that invests in expansion-stage technology companies. More Information Visit the OpenView Labs website for more ideas and inspiration for senior managers of technology companies. To learn more about OpenView Labs or OpenView Venture Partners, contact us directly at (617) 478-7500 or [email protected]. You are welcome to republish excerpts from this eBook, as long as you link back to OpenView for attribution. Please also share this eBook in its entirety with anyone you think would be interested. This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. It Takes a Content Factory! | 97