9" 7. Amplify your content through 8. Establish a content rhythm. 9. Institutionalize your content multiple points of contact. It’s impossible to build any factory. Experiment to find the Create a plan for delivering momentum if your content best processes for creating and every piece of content to your comes out in dribs and drabs. delivering your content, refin- buyers through all of the best Avoid this problem by getting ing them over time. Document distribution channels avail- into a regular and consistent best practices so that they can able for reaching them. This content publication schedule to easily be replicated and trans- includes your website and ensure that your content factory ferred on to others. other sites that you can control, drives real results. ➥Find out more in Chapter 7. social media, direct marketing, ➥Find out more in Chapter 7. influencer marketing, cam- paigns, and more. ➥Find out more in Chapter 5. 10. Measure what you do. The only 11. Hold frequent retrospectives. way to understand what’s work- Your content team needs ing and what’s not is to track to meet on a daily, weekly, and analyze key metrics. If your quarterly, and annual basis to content factory isn’t under- set strategic goals and priori- pinned by a robust analytics ties, assess the progress you dashboard, it will be impossible are making toward meeting to glean the insights you need those goals, and to analyze your to make improvements. results and adjust your strategy as needed for every piece of ➥Find out more in Chapter 7. content you create. ➥Find out more in Chapter 7. 5"