Chapter 7: Managing and Measuring Your Content Factory By now you should have a firm understanding of how to build a content factory from the ground up. This chapter will provide some guidance to help you successfully manage that content factory and measure its results. It explains the importance of establishing a consistent rhythm for your content factory and outlines some of the essential tools to help make that possible. It also provides a framework that you can use for measuring how well your content factory is working and for analyzing your results on a regular basis so that you can make continuous improvements.