Go Back to Chapter 3 Additional Resources to Help You Assemble a Content Marketing Team Sample Job Description for a Managing Editor Reporting to the [insert title], the Managing Editor will be responsible for setting and executing The ABC Company’s content marketing strategy. That includes overseeing the creation and distribution of high-quality, targeted content, and managing the team and external resources associated with those efforts. Leveraging deep online marketing, project management, and edito- rial experience, he or she will play a crucial role in helping the company generate and nurture leads with compelling content. Specific responsibilities include: » Developing a comprehensive content strategy that is aligned with The ABC Company’s target buyers and focused on driving conversions » Creating the company’s editorial calendar and ensuring that all content is published on time and within budget » Managing a team of in-house and freelance resources, including writers and graphic designers » Overseeing the creation of articles, blog posts, eBooks, reports, case studies, videos, webinars, and other types of content » Overseeing the delivery of all content through the company’s website, social media, direct and paid marketing channels, and other campaigns » Establishing and continually optimizing the processes necessary for efficient content creation and distribution » Managing the company’s error free, SEO-optimized website » Enhancing the company’s brand by working with influencers, creating a strong online community, and finding opportunities to place content for maximum visibility » Measuring and reporting on the impact of the company’s content marketing efforts using Google Analytics and other Web analytics tools It Takes a Content Factory! | 67