At this stage... Your goal is to... So try to... Purchase Encourage a sale Provide your target audience with everything necessary to evaluate your solution and ensure that it’s right for them. Leverage content that will help your buyers determine whether or not your solution is right for them, such as: » How-to videos » Tutorials Again, your content is exclusively focused on your company and how its solution can solve the target buyer’s problem better than anyone else’s. It Takes a Content Factory! | 66