Go Back to Chapter 7 Additional Resources to Help You Manage and Measure Your Content Factory Sample Editorial Calendar On the following page is a simple template for an editorial calendar that you can use to track the development and release of content. It shows your buyer personas and, through color-coding, the steps in the buying process individual pieces of content are targeting. You can also include details such as the type of content, specific topic or messaging, and the call to action. Tracking your content marketing program in an editorial calendar like this makes it easy to not only stay organized, but also to see at a glance whether or not you are producing the right mix of content that your buyers need. You can customize your editorial calendar in many ways, so it’s really a matter of finding the layout that works for you and allows you to capture the most important details for your needs. Although the example above only shows one month’s worth of content, you should try to plan out larger pieces of content farther in advance so that you know what’s coming one or even two quarters down the road. That way you can start developing smaller pieces of content that can get published now, then ulti- mately recycled into the large pieces later (see Chapter 4 for more information on content recycling). It Takes a Content Factory! | 90