Buyer Persona 1 Buyer Persona 2 Buyer Persona 3 Blog Posts Videos Reports Case Studies eBooks Week of December 10 Monday Interview with CEO on how the company can help buyer persona 1 Tuesday From VP of Sales focusing on industry trends to raise awareness Wednesday Featuring VP of Product to promote product features and increase interest Thursday Top 10 reasons to use our product An overview of XYZ industry trend Friday Featuring VP of Marketing (topic TBD) Week of December 17 Monday Interview with CEO on how the company can help buyer persona 2 Tuesday From VP of Marketing on company participation at trade show Wednesday Featuring VP of Product to promote product features and increase interest Covers ABC Company’s success Thursday From CTO on new product updates using our solution to help with research Friday Featuring key industry influencer on why our product is useful Week of December 24 Monday Interview with CEO on how the company can help buyer persona 3 Tuesday 5 strategies for succeeding in our industry Wednesday Featuring VP of Product to promote product features and increase interest Thursday From industry influencer (TBD) Results of industry survey on XYZ issues Friday Featuring key industry influencer on why our product is useful Week of December 31 Monday Covers ABC Company’s success using our solution to help with research It Takes a Content Factory! | 91