Another off-page optimization tactic is to actively engage in link building on other sites. Find external blog posts and articles that are relevant to whatever content you are trying to optimize and leave a comment with a link back to your content. Just like the example above, if the comment is left on a well-regarded site that has a high domain authority, having an inbound link from it to your content can help to boost your search ranking. 8" Tip: Make sure that the comments you leave are thoughtful and add value to the discussion. Comments with little more than a URL to another page often get deleted. To make it less obvious that you are trying to promote your own content, you can embed a URL into the text using this simple HTML: insert text that you want to appear 8" Note that the information above provides only the fundamentals of selecting a keyword and effectively using on-page and off- page tactics to optimize your content for it. To find out more, see the resources cited below. Additional Resources: There are a variety of great resources you can consult to learn about SEO, covering the basics, advanced SEO, and everything in between. Some of the ones you may want to check out include: » The Beginner’s Guide to SEO » SEO Made Simple » The Art of SEO » What Is SEO / Search Engine Optimization? » Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing » The Advanced Guide to SEO It Takes a Content Factory! | 82