If you are creating links within your own site for a particular keyword, try creating a seminal post that talks about that specific topic exclusively. Then, any time you use the keyword elsewhere on your site, include a link back to that seminal article. Over time, this will boost that seminal page’s overall ranking in Google. 8" Tip: If you are using WordPress, the free SEO plugin by Yoast is an incredibly easy-to-use tool that allows you to monitor and improve your on-page optimization using a third-party service called Linkdex that analyzes your content and suggests improvements. 8" Off-page Search Engine Optimization Best Practices Beyond on-page SEO tactics, search engines also factor in how much your content is linked to and shared, and thus how many backlinks it generates, which is an indication of how popular it is and with whom. One of the best ways to boost that popularity is to drive as many inbound links to your content as possible from credible sites with related content. That means not just posting content to your own site, but also to content-sharing sites such as SlideShare and Scribd, and sharing it socially on Twitter, LinkedIn, Facebook, and Google+. The more credible the site that generates the inbound link, the more positive impact it will have on your search ranking for that piece of content. 8" Tip: Sharing content through Google+ and, in particular, through Google+ Communities, is a must. Since this is Google’s social platform, its search engine looks favorably upon content shared through it. 8" It Takes a Content Factory! | 81