Day 4: Publish and distribute the content As soon as you arrive at work, get your content published on your website and then do everything you can to push it out. Promote it on your social accounts, try to engage an industry influencer in an online discussion about it, encourage comments, and look for reposting opportunities. If the content is really good, you may also want to e-mail it to everyone in your customer and/or prospect database. Day 5: Measure results and look for insights On the last day of the week, start measuring the impact of your efforts. Use Google Analytics to find out how many people viewed the content and how many performed the desired conversion. Look to see how many com- ments your content received, how many times it was shared socially, or if anyone linked to it on their site. Your overall results might be minimal, but that’s OK. You have successfully produced and distributed a thoughtful piece of content in just one week, which is a great accomplishment and gives you a baseline from which to mea- sure all of your future efforts. Take what you learned and apply it when you do this all over the following week. Remember, the most important thing to do is get started! So what are you waiting for? It Takes a Content Factory! | 59