End Note Executing a content marketing initiative is one thing. Executing a content marketing initiative that’s backed by a high-perform- ing content factory is quite another. The latter will ensure that you not only produce the right content in the right context at the right time, but also that you’re able to deliver that content to the right people in exactly the right places to support your go-to- market strategy. Unfortunately, far too few B2B marketers approach content marketing that way. Maybe they develop a corporate blog, publish a few case studies, or create an eBook, but they do it all independently and without considering the specific impact that they hope to create with each piece of content. That’s a very haphazard way to manage a very critical component of your go-to-mar- ket strategy. By contrast, a content factory brings much-needed structure to a B2B company’s content marketing operation. By creating an internal assembly line that works with factory-like precision, you will be better equipped to create content that drives conversions. That will make it easier for your B2B company to market and sell to its best prospects, attack the segments that are most likely to fuel growth, and fly past the competition to dominate your market. It Takes a Content Factory! | 60