When adding CTAs to your content, keep in mind that they need to: » Clearly and concisely articulate the value the user will get from taking the action » Be prominently placed within the content and visually compelling so that they stand out and catch people’s eye » Accurately portray what the user will get » Offer something of value In addition, avoid crowding pages with multiple CTAs. Have one primary CTA per page and, if needed, a secondary one. Additional Resources: For more information on creating effective CTAs, check out “An Introduction to Effective Calls-to-Action.” Conversions are your content factory's ultimate output, and you should be doing everything you can to make sure that your content is optimized for and aligned with campaigns to drive the conversions you need to get a sale. It Takes a Content Factory! | 46