Sample Content Creation Calendar In addition to an editorial calendar, it is helpful to maintain a document that tracks the creation of individual pieces of content. Whereas an editorial calendar gives you a high-level overview of what’s being published when, a content creation document will allow you to track the work being done on individual pieces of content so that you stay organized. For example, this is the docu- ment where you note when drafts of content are due from your freelancers, whether or not an eBook has been proofread, or who still needs to review your next white paper before it can be published. Here’s an example of what your content creation calendar might look like: Topic Notes Status/Next Steps Writer/ Target Completion Status Freelancer Date From VP of Sales focus- Should really resonate with Post complete, just need ing on industry trends audience, so need to give final approval from VP of Josh Week of 12/10 Final approval to raise awareness it a real push Sales Top 10 reasons to use Idea came from Jill and she Need to be proofed by our product will need to approve this 12/10 so that it can go to Jill Jonathan Week of 12/10 Proofing Blog Posts for approval From VP of Marketing on Scott to provide final edits company participation at n/a by 12/11 Scott Week of 12/10 Editing trade show From CTO on new Featuring info on the most Megan to complete draft by Megan Week of 12/17 Drafting product updates recent product launch 12/13 Interview with CEO on CEO video needs to go Final video due 12/10 from how the company can through extra reviews / video editor Jenn Week of 12/10 Editing help buyer persona 1 approvals Videos Featuring key industry Coming for video shoot on influencer on why our n/a 12/10; need quick turn- Jenn Week of 12/10 Scheduled product is useful around on editing Reports Results of industry survey Josh expressed concerns with First draft due 12/10 Josh Week of 12/24 Drafting on XYZ issues outline; will see how draft is Covers ABC Company’s Need to be sure to get Proofer’s edits due back Case Studies success using our testimonials approved before 12/13 Josh Week of 12/17 Proofing solution publishing this An overview of XYZ Great influencers in this Ready to go once we get eBooks industry trend piece, be sure to leverage for Tom’s approval Kevin Week of 12/10 Final approval promo It Takes a Content Factory! | 92