» Weekly Retrospectives Review your metrics dashboard, talk about what worked that week and what didn’t, and come up with ideas for how you plan to adjust your approach the following week as a result. Weekly retrospective meetings also present an opportunity to talk about upcoming content that you have planned for the editorial calendar so that you can start preparing a content delivery strategy. You should also use these meetings to gauge progress against your quar- terly goals and determine what needs to happen to ensure that you stay on target. » Daily Retrospectives As soon as you get into a daily content creation rhythm, make sure that you also get into the habit of holding short, daily retrospectives to talk about it. Lasting no more than 15 minutes, your daily retrospective meeting is an opportunity to review how the previous To learn about retrospectives, day’s piece of content performed and to discuss how to most effectively deliver today’s see “Get Better Faster: piece of content to your target audience. Meeting daily will make a tremendous difference The Ultimate Guide to in the impact you get with each piece of content, from the amount of engagement Retrospective Meetings.” it receives, to the conversions it drives. Establishing and sticking to a content rhythm, developing the right tools and processes, and holding frequent ret- rospectives to look at how your content factory is performing will all make a huge difference in the success of your content factory. While doing all of this takes tremendous discipline, the payoff will be clear in the results that you begin seeing. It Takes a Content Factory! | 56