All of this information can be gathered using a Web analytics tool like Google Analytics (see this link for infor- mation on how to set up a Google Analytics account for your website). It can then be tracked into a simple weekly dashboard that you create using an Excel spreadsheet like the one below: Over time, you can dig deeper into your Web analytics data and expand your dashboard to track a variety of other useful metrics. For example, you may want to measure the: » Amount of engagement your content is generating in terms of comments and social shares For a sample » Open and click-through rates of your e-mails and e-newsletters dashboard to help » Amount of traffic you are getting from individual social channels, content-hosting sites, you track and measure guest blog posts, advertisements, etc. individual pieces of » Number of inbound links back to your site content, see page 95 in the Appendix. To be really in tune with how your content factory is performing, you need to analyze your key metrics at least once a week and meet as a team to discuss them and how you are going to adjust your strategy as a result. Holding Frequent Retrospectives In addition to tracking key metrics, it’s important to discuss them with your team on a regular basis and to look at how your content factory is performing overall. These retrospective meetings should occur on an annual, quarterly, weekly, and daily basis. Below is a framework for approaching each one. » Annual Retrospectives Take a high-level look at your content factory’s results for the past 12 months and discuss and set plans for the coming year. This is a time to celebrate your successes, reflect on key learnings, and get reinvigorated to meet a whole new set of goals. » Quarterly Retrospectives Talk with your team about how it performed against its quarterly goals and whether or not it is on track to meet its annual goals. Celebrate successes, identify and talk through learnings, and make any necessary adjustments to start off the next quarter in the best possible position. It Takes a Content Factory! | 55