No. of Newsletter Subscribers eBook Downloads (Target: add 100 per week) (Target: add 25 per week) 4,816 163 4,729 162 158 4,601 4,526 149 128 4,481 111 4,364 Week of Week of Week of Week of Week of Week of Week of Week of Week of Week of Week of Week of March 25 March 18 March 11 March 4 Feb 25 Feb 18 March 25 March 18 March 11 March 4 Feb 25 Feb 18 Week of Week of Week of Week of Week of Week of March 25 March 18 March 11 March 4 Feb 25 Feb 18 Content Creation (Target: 9 pieces created 9/9 9/9 9/9 7/9 9/9 6/9 per week) Content Delivery (Target: 9 pieces optimally 8/9 9/9 9/9 7/9 7/9 6/9 distributed per week) Total Impressions (Target: 185,000 per week) 180,617 182,423 164,339 145,869 188,034 179,112 Conversion Rates (Target 3%) No. of Newsletter Subscribers (Target: add 100 4,816 4,729 4,601 4,526 4,481 4,364 per week) Conversion Rate (Page views / conversions) 1.84% 2.78% 1.66% 1.00% 2.68% 2.59% eBook Downloads (Target: add 25 per week) 163 162 158 149 128 111 Conversion Rate (Page views / conversions) 0.62% 2.53% 6.04% 15.50% 15.31% 17.01% Website Performance Unique Visitors (Target: 11,000) 10,288 11,103 11,165 10,208 9,500 10,531 Total Page Views (Target: 22,500) 21,190 23,014 22,260 20,816 19,428 21,216 Total Search Traffic (Target: 5,000) 4,604 4,170 3,385 3,570 3,966 4,027 Total Social Traffic (Target: 1,750) 1,261 1,730 2,135 2,160 1,168 1,669 Average Bounce Rate (Target: <65%) 63.91% 63.35% 64.53% 67.35% 69.35% 67.11% It Takes a Content Factory! | 54